Pinterest is an extremely important tool for any blogger or entrepreneur, or anyone with a website really. Why? Because Pinterest is a darn-near PERFECT marketing tool! It is our not-so-secret marketing weapon and here’s why.
Pinterest is not like any other Social Media websites or platforms. We struggle to identify Pinterest as a Social Media site even, since it functions more like a search engine. People use it like they use Google.
A user will get an urge to cook, or get creative for a DIY project, or want travel advice, or any number of 100 things, and they will search Pinterest for great tips! Therefore, Pinterest really is not about the number of followers you have (although this is an added bonus) but rather about your search engine optimization skills.
Which is EXCELLENT news, especially for someone just getting started. If you have awesome content, and you know how to present your content beautifully on Pinterest (which you will by the end of this article, guaranteed!) than you can become a Pinterest Power User in the blink of an eye!
Side Note: If you need help in SEO, don’t worry, we got you! Find our SEO guide for beginners here!
With nearly 3 million monthly users, Pinterest allows you to get your content or business in front of millions of people, drive traffic to your site, and hopefully translate those eyeballs into paying customers!
If you are new to marketing your business or blog you are in the right place. We are going to walk you through every single step we use to pinning perfection! And of course, exactly how Pinterest helped us triple our website traffic in 2 short months.
Here is a step by step guide on how to create a Pinterest profile that will benefit your blog or business.
Create a Pinterest Business Profile
Creating a business account is 100% absolutely free. So is a personal account of course (and you probably already have one of those) so why choose a business count?
Every business account comes with the ability to view your profile analytics, sign up for rich pins, and have the ability to advertise if you decide to do so. In short, you get more functionality and you have the ability to learn what works, to maximize your success on Pinterest!
To set up your business account:
Set Your Account Up for Success
Now that you have a business account created, go to your account settings and fill in your blog/business information. Here are some important steps not to miss.
Business Name – Following your business name, include what kind of business you are, using key words in the description. For example, ours is ‘Travel Blog‘.
Profile Picture – Change your profile picture to a high quality photo of you, so people can see your face and begin putting a face to your business name!
About You – Provide a short description about who you are and what type of content you provide. Be strategic and use keywords whenever possible. You only have 160 characters, so be smart with your word choice.
Claim – Make sure to claim your website and any other accounts affiliated with your business, so Pinterest knows who you are. [KEY! Don’t miss this step. This will give you access to your account analytics which will give you insight on what pins are performing best, who’s pinning your pins, and more!]
Create Your First Board
Here are a few important steps to remember when creating a board.
Name – When naming your board, keywords are KEY! Although you may want to name your boards with cute and creative phrases, you need to consider what people are searching. For example, use “Travel North America” rather then “Let’s Fly Away.”
What we’e found that works is to create a list of 3-5 possible board names, then ask friends and family which of those 3-5 they are most likely to type into a search bar. It is HUGE to get feedback from real people!
Description – Add a description about what people can find on this board. Make sure the description is accurate and to-the-point, a few sentences should be perfect. Again, use a few related keywords if possible.
Hashtags – Add 5-10 hashtags related to your board. When choosing your hashtags, consider your strategy. If you have favorite hashtags that you use on other platforms such as Instagram and Facebook, the it may make sense to use those hashtags, or something similar. Then, you will likely attract a similar audience that you’ve created on those platforms!
Cover – Choose a photo you would like to be the main display for your board. You will definitely want to consider the overall ‘look’ of your profile, ensuring you are consistent. All of your colors should go together, and the overall profile should have a consistent theme. This will ensure you have a beautiful profile that attracts your audience, especially when you have expanded to a bunch of boards!
Additional Tip – Once your board is complete, create pins using the board’s cover photo and link that pin back to your board when you pin it! For example, if you create a ‘VanLife’ board with a ton of great content, then you can create a ‘VanLife’ pin that links to your board. This will create a positive loop where one pin can lead to a user viewing many more pins you’ve generated!
Strategically Follow Other Accounts
Remember that Pinterest is more of a search engine than a social media platform. Regardless, your follow strategy should align with your overall strategy. Follow others in your same niche or interests, ideally accounts you respect, whose content you love. This will ensure that your feed is inspirational for your own content creation!
You also have the option to follow individual boards, so you can really customize your home feed. We use our follow strategy to get ideas for ourselves about travel ideas. And sometimes an awesome piece of content can trigger a lightbulb in your own head!
Repin Amazing Content
This is the biggest mistake we were making when we first started using Pinterest for our business. At first, we were only pinning content that linked back to our website. However, it is EXTREMELY important to pin other amazing content as well. Here’s why:
It helps your ranking on Pinterest. If you are pinning quality content that gets repinned, Pinterest views your account as more valuable, which further tells Pinterest to show your pins to more people in searches and smart feeds. Now, we try to pin 20-30% our content and 70-80% other people’s content.
How to Create a Pin – The Basics
Create an eye catching pin that will catch the attention of your audience. This is critical, remember the saying to not judge a book by its cover? Well, people still do that. You need a good cover.
The pieces of the pin are pretty simple: photo, size and text. Your job will be to use these 3 levers to make a pin that is so amazingly appealing that people will have to click on it!
Photo – Use a photo for the background of your pin rather than a blank background, as this will make your pins stand out on a board. The important thing when choosing a photo is that it should align with your strategy, and ideally be relevant to the content of the pins link.
The best strategy is to use a few different images that pin back to the same content, and to experiment to find out what works. For us, we’ve found that pins that have pictures of us included perform better. Most likely because our content typically includes personal stories and strategies, so pictures of us would align with our content strategy!
Size – Tall pins perform better than wide pins on Pinterest simply because they show up in the feed better. Square or wide pins show up too short on the feed, and people will scroll right by them, maybe without ever noticing the pin.
Notice the square pin in the photo below. It doesn’t stand out while scrolling because it is too short.
Therefore, when you are creating pins it is best to make sure they are taller than they are wide. The ideal size is 735 px wide and 1102 px (or maybe a bit more even) tall. If the photo you are using tweaks this number a little, that is not as big of a deal, just make sure to remember when creating your pins: taller > wider!
Text – Add a catchy title over the image that sums up the content you are linking to with the pin. One thing that seems obvious but sometimes isn’t: make sure the text is easy to read. Sometimes you can be so deep in creating the pin that you forget to make it readable! To make sure you aren’t going to far with fonts and background colors, have friends and family take a look and tell you if the text is readable.
As for what the text should be, we have found that titles starting with “How To,” “Why To,” “Things To Do,” “3 Day Guide,” etc. perform the best for us. These work because the title tells the reader that there is something being offered with this content, something they can learn for free!
Again, make sure the text aligns with your overall content strategy and experiment with different texts to see what works best for you. Also, final text tip, put your website somewhere on the pin. It can be in smaller text at the top or bottom, but make sure to include it.
Here is our best performing pin. Does it check all the boxes?
We have a lot more to share, including:
- Easy software to edit posts with the ideal size, text, and background images
- How to schedule posts perfectly to maximize your reach on Pinterest
- Work with other Pinterest accounts to help each other’s pins get seen
- Making ‘rich pins’
- Pinterest Content Strategy
To get the rest of this information for FREE, just enter your name and email and we will send it over!
Also, if you’d like to pin this post to save for later, use the below image!